House of Fraser VIEW Retail support materials
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A Taste of VIEW Retail

Narrative Content


As you rotate left or right in VIEW, written narrative content displayed on the left of the screen changes to provide important information about what you are current seeing. Some examples are shown below. VIEW Retail incoperates 20,000 words of written narrative in total - a massive resource in its own right.

Looking at the narrative when facing therapy sign in lower ground floor:

The stairs ahead lead out into Oxford Street. House of Fraser retails goods are sourced from three areas.

1) The first is buying in branded goods that have been designed and manufactured externally. These are known as concession brands and include clothes' lines such as Gas, Miss Sixty, Diesel and French Connection.

House of Fraser also has in-house brands - Linea, Platinum and Therapy - and these are sourced in the following ways:

2) Suppliers approach the Buyer and Designer and they select the items that they want in their store. The garments are already designed and made up, all that is to follow is customisation, which may be as simple as adding on a particular type of button on a jacket, to make it unique merchandise for House of Fraser.

3) Garments are designed in house from scratch and the labour in producing the garment is outsourced to a manufacturing company.

The timeline below will give you an insight into the functioning of House of Fraser's Central Buying Office which is located a few miles away in Victoria, London. The timeline images mainly focus on garments which are designed in-house from scratch.



When facing front entrance:

The way ahead takes you to the lifts and other floors in House of Fraser.

House of Fraser opening times are;

Mon-Wed 10.00am to 08.00 pm
Thurs 10.00am to 09.00 pm
Fri 10.00am to 08.00 pm
Sat 10.00am to 08.00 pm
Sun 12.00pm to 06.00 pm

The House of Fraser website is at www.hof.co.uk

The services House of Fraser Oxford Street has include the following;
Beauty Consultation rooms
Bridal Gift Registry
Customer Service Desk
Frasercard Bureau
Gift vouchers
Hair salon - men and women
Lingerie Fitting Service
Male, Female and Disabled toilets
Mini loop hearing system
Parent and baby room
Personal shopping suite - both men and women
Restaurants
VAT Refund Facility

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